Growth that becomes predictable.
A sound commercial strategy makes growth repeatable. Together with you, we determine which markets and customers you target, how you position yourself and how your commercial organisation acts on that every day.
The service at a glance.
1What you get
- A commercial plan with targets per segment
- A clear message to the market
- A pipeline you can forecast
- A team that knows what it is measured on
2Who it is for
Managing directors, board members and executive teams of SMEs, family businesses and scale-ups facing an important choice.
Questions you may recognise
Why does our revenue depend on a handful of customers?
Do we dare to raise our prices?
How do we make selling a system rather than a talent?
3How it works
- Free Direction ScanIn a few minutes you see where your company stands and where your biggest lever is.Free
- In-depth intake via TeamsThe Direction Call: two hours via Teams, € 600 excl. VAT, paid in advance.2 hours
- Three reportsProblem analysis, Solution and advice, Implementation method.Within 2 working days
- Delivery and follow-upWe help carry it through and monitor the agreements until the result is there.By arrangement
4Result
Clear choices, a plan your organisation understands and a fixed rhythm to monitor delivery.
5What it costs
Fixed price per phase
After the three reports you receive, for each phase, a proposal with goals, timing and a fixed price. Every step is invoiced in advance. You start with a two-hour Direction Call, € 600 excl. VAT.
6Next step
Start with the free Direction Scan: it takes 7 minutes. Then follows a two-hour Direction Call via Teams, with three reports.
Your challenge, our expertise.
Six questions that directors and business owners most often bring to us in this field. In practice they overlap, and often touch the other pillars too.
Market and customer segmentation
Which customers you target, and which you deliberately leave to the competition.
Positioning and brand story
A clear message that says why a customer chooses you.
Pricing and margin
Prices that reflect the value you deliver, and margins that hold.
Commercial organisation
Structure, roles and management of the sales team, with targets it is measured against.
Pipeline and forecast
A commercial process that lets you predict what will come in.
Customer loyalty
Account management that helps existing customers grow and stay.
What you want to know.
What is a commercial strategy?
The choice of which markets and customers you target, how you position yourself, at what price you sell and how your commercial organisation is set up to support that.
Do you take over the selling yourselves?
We build the strategy, structure and management of your commercial organisation. The selling itself stays in the hands of your team, whom we coach where needed.
How do you make growth predictable?
With a clear target audience, a repeatable sales process and a pipeline you review every week. Revenue then becomes the outcome of a system.
Discuss your question in confidence.
First the free Direction Scan, then a two-hour Direction Call via Teams, € 600 excl. VAT, paid in advance. You receive three reports. Strictly confidential.